Closeness
Our fundamental value is closeness and familiarity, seen not only as knowing people and offering personalised treatment but also as establishing firm roots in our environment.
We are even closer to you than before but haven’t changed any other way
‘Always close’ rekindles the essence of the bank, highlighting its core value by describing what we are and how we work: we are always and always will be close and reliable.
Our values
Our fundamental value is closeness and familiarity, seen not only as knowing people and offering personalised treatment but also as establishing firm roots in our environment.
We care about social responsibility and our contribution to the environment for the development of our region because we know that the environment and culture are valuable assets we need to protect.
We are a solvent and qualified financial institution in the Spanish financial system which offers its clients and partners stability and credibility.
We have relied on the help of our technological partner RSI to reposition the brand. In collaboration with them, we decided that our evolution should be built on four values: closeness, social commitment, reliability and stability.