Closeness
Our fundamental value is closeness and familiarity, seen not only as knowing people and offering personalised treatment but also as establishing firm roots in our environment.
Always close
We are even closer to you than before but haven’t changed any other way
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Always close
‘Always close’ rekindles the essence of the bank, highlighting its core value by describing what we are and how we work: we are always and always will be close and reliable.
Our values
Socially engaged
We care about social responsibility and our contribution to the environment for the development of our region because we know that the environment and culture are valuable assets we need to protect.
Reliable and stable
We are a solvent and qualified financial institution in the Spanish financial system which offers its clients and partners stability and credibility.
OUR PURPOSE
‘To build relationships of trust and transparency with our clients to accompany them in their growth and economic and social well-being’
OUR MISSION
To improve people’s futures with the best personal and digital customer advice service, serving as a benchmark for socially responsible banking.
OUR VISION
To contribute to the financial and social development of our clients, proving to be a solid and solvent financial institution which is always by your side, because behind our brand there are people who generate trust.
Evolving without losing our essence
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Evolving without losing our essence
We have relied on the help of our technological partner RSI to reposition the brand. In collaboration with them, we decided that our evolution should be built on four values: closeness, social commitment, reliability and stability.
- Gris claro
We have also developed brand recognition through the creation of our shading designs, which will make our communication immediately recognisable.
We want to continue being green but connecting it with our more digital side. That is why we have adopted a more vibrant green, like our new Ruralvía digital bank.
Illustration is going to begin to permeate our communication and become a resource as valuable as photography is. We have characters, spaces, situations, etc.
Our new custom-made iconography is a new resource which has got under way by designing rounder icons to reflect our closeness.
And also, we remain committed to you and our environment for yet another year
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Committed through social projects
Our DNA is to be close, to listen, to support large and small projects, to help improve the lives of those around us. This video shows some of our more hands-on Social Project actions in 2020.
Actions to contribute to sustainable development
The Bank has implemented a sustainability framework for its credit portfolio and has aligned the nine categories of its sustainability framework with the Sustainable Development objectives, reaching a volume of loans of 4,422 million euros granted and 60,573 beneficiaries.
We are committed to those lines of financing which have a greater social and environmental impact in the area.
Quality education
25,04
millions €
Affordable and clean energy
930
millions €
Decent work and economic growth
2.748
millions €
Reduction inequalities
50,9
millions €
Sustainable cities and communities
520
millions €
Responsible consumption and production
146
millions €
Life on land
1,68
millions €
Caja Rural de Navarra - 2021 in figures
Customers
560.000
Branches
254
ATMs
316
Employees
947
Shareholders’ equity
1.349
million
Loans and advances to customers
9.375
million
Directly generated economic value
258
million
Education and development fund
9,62
million
- Gris oscuro
We are part of Caja Rural Group
We believe in the European cooperative banking model
“We combine the reliability of a large group with the familiarity and know-how of the best team”
Close
Committed
Social
2.305
Offices
9.233
Employees
