Closeness
Our fundamental value is closeness and familiarity, seen not only as knowing people and offering personalised treatment but also as establishing firm roots in our environment.
We are even closer to you than before but haven’t changed any other way
‘Always close’ rekindles the essence of the bank, highlighting its core value by describing what we are and how we work: we are always and always will be close and reliable.
Our values
Our fundamental value is closeness and familiarity, seen not only as knowing people and offering personalised treatment but also as establishing firm roots in our environment.
We care about social responsibility and our contribution to the environment for the development of our region because we know that the environment and culture are valuable assets we need to protect.
We are a solvent and qualified financial institution in the Spanish financial system which offers its clients and partners stability and credibility.
We have relied on the help of our technological partner RSI to reposition the brand. In collaboration with them, we decided that our evolution should be built on four values: closeness, social commitment, reliability and stability.
We have also developed brand recognition through the creation of our shading designs, which will make our communication immediately recognisable.
We want to continue being green but connecting it with our more digital side. That is why we have adopted a more vibrant green, like our new Ruralvía digital bank.
Illustration is going to begin to permeate our communication and become a resource as valuable as photography is. We have characters, spaces, situations, etc.
Our new custom-made iconography is a new resource which has got under way by designing rounder icons to reflect our closeness.
Our DNA is to be close, to listen, to support large and small projects, to help improve the lives of those around us. This video shows some of our more hands-on Social Project actions in 2020.
Quality education
25,04
millions €
Affordable and clean energy
930
millions €
Decent work and economic growth
2.748
millions €
Reduction inequalities
50,9
millions €
Sustainable cities and communities
520
millions €
Responsible consumption and production
146
millions €
Life on land
1,68
millions €
Caja Rural de Navarra - 2021 in figures
560.000
254
316
947
1.349
million
9.375
million
258
million
9,62
million
We are part of Caja Rural Group
We believe in the European cooperative banking model
“We combine the reliability of a large group with the familiarity and know-how of the best team”
Close
Committed
Social
2.305
Offices
9.233
Employees