• Always close

    We are even closer to you than before but haven’t changed any other way

    Siempre cerca
  • Always close

    ‘Always close’ rekindles the essence of the bank, highlighting its core value by describing what we are and how we work: we are always and always will be close and reliable.

Our values

Cercanía

Closeness

Our fundamental value is closeness and familiarity, seen not only as knowing people and offering personalised treatment but also as establishing firm roots in our environment.

Comprometidos socialmente

Socially engaged

We care about social responsibility and our contribution to the environment for the development of our region because we know that the environment and culture are valuable assets we need to protect. 

Fidagarriak eta egonkorrak

Reliable and stable

We are a solvent and qualified financial institution in the Spanish financial system which offers its clients and partners stability and credibility. 

OUR PURPOSE

‘To build relationships of trust and transparency with our clients to accompany them in their growth and economic and social well-being’

OUR MISSION

To improve people’s futures with the best personal and digital customer advice service, serving as a benchmark for socially responsible banking.

OUR VISION

To contribute to the financial and social development of our clients, proving to be a solid and solvent financial institution which is always by your side, because behind our brand there are people who generate trust.

Evolving without losing our essence

  • Evolving without losing our essence

    We have relied on the help of our technological partner RSI to reposition the brand. In collaboration with them, we decided that our evolution should be built on four values: closeness, social commitment, reliability and stability.

  • Gris claro
Nuestro ADN - Promoción - Seguir siendo verdes

We want to continue being green but connecting it with our more digital side. That is why we have adopted a more vibrant green, like our new Ruralvía digital bank.

Nuestro ADN - Promoción - La ilustración

Illustration is going to begin to permeate our communication and become a resource as valuable as photography is. We have characters, spaces, situations, etc.

Nuestro ADN - Promoción - Iconografia

Our new custom-made iconography is a new resource which has got under way by designing rounder icons to reflect our closeness.

Nuestro ADN - Promoción - Nuestros tramados

We have also developed brand recognition through the creation of our shading designs, which will make our communication immediately recognisable.

And also, we remain committed to you and our environment for yet another year

  • Committed through social projects

    Our DNA is to be close, to listen, to support large and small projects, to help improve the lives of those around us. This video shows some of our more hands-on Social Project actions in 2020.

Actions to contribute to sustainable development

The Bank has implemented a sustainability framework for its credit portfolio and has aligned the nine categories of its sustainability framework with the Sustainable Development objectives, reaching a volume of loans of 4,160 million euros granted and 52,064 beneficiaries.

We are committed to those lines of financing which have a greater social and environmental impact in the area.

Quality education

26,8

millions €

Affordable and clean energy

624

millions €

Decent work and economic growth

2.726

millions €

Reduction inequalities

56,7

millions €

Sustainable cities and communities

596

millions €

Responsible consumption and production

130

millions €

Life on land

1,27

millions €

Caja Rural de Navarra - 2020 in figures

Customers

609.948

New: 36.750

Branches

254

New: 1

ATMs

322

Employees

948

Shareholders’ equity

1.261

million

Loans and advances to customers

9.266

million

Directly generated economic value

242

million

Education and development fund

8,86

million

  • Gris oscuro

We are part of Caja Rural Group

  • We believe in the European cooperative banking model

“We combine the reliability of a large group with the familiarity and know-how of the best team”

Icono de Entidad participada Grupo Caja Rural

We hold our own legal personality and decision-making ability

Icono de Integrante de Unico Banking Group

We are rooted in the region, with a close involvement in its social and economic development.

Icono de La solidez de un gran Grupo financiero

We have and comply with mechanisms for engagement with associated bodies.

Close

Committed

Social

2.305

Offices

Oficinas Caja Rural

8.357

Employees

Empleados Caja Rural